Callmeilyyy is known for her hilariously unskilled yet enthusiastic makeup tutorials. From unintentionally drawing a “clown” look to accidentally using glitter as contour, Callmeilyyy’s makeup fails are funny, relatable, and oddly charming. An experimental artist, Callmeilyyy is fascinated by makeup, despite her self-admitted lack of skill. She’s constantly buying cheap palettes, trying new looks, and laughing at the results with her followers. People follow Callmeilyyy for her infectious energy and her willingness to embrace imperfections. Her humor brings a refreshing, realistic perspective to the beauty world, and her followers feel more comfortable laughing at themselves too.